to set in motion; make active
Physics. to render more reactive; excite
Chem. to accelerate (reactions)
ACTIVATE is where we share new exciting information that is relevant, important and useful to everyone especially for businesses. By arming you with knowledge that can change the face of business everywhere, you can better strategize your next step. To help you set things in motion, shoot us an email: email@example.com
Responsive Web Design (RWD) is a ‘Write Once, Run Everywhere’ style of designing websites that provides an optimal viewing experience for a single website across all devices, regardless of whether your audience visits your site using a phone, tablet, computer, or other devices. RWD uses a fluid structure that intelligently adjusts its layout and features based on how it is viewed, providing a consistent, user-friendly web experience all the time.
Internet Usage – Mobiles vs. Desktops
The graph above shows that by 2015, mobile internet usage (1.9 billion) will surpass desktops (1.6 billion) and continue to grow in this direction. (Global Mobile vs. Desktop Internet User Projection 2007 – 2015, Morgan Stanley Research)
As the number of smartphone users rises, consumers are becoming less patient with sites that are not prepared for the mobile age. Here are some statistical highlights of Google’s research:
What this means is that people who search for a business’ site begin reading content and viewing videos from their desktop computers at work, and then look for the same business on their smartphones during lunch, they are able to continue their research into products and services uninterrupted. More statistics from Google show that:
The number of new devices of varying screen resolutions, platforms, and browsers that need to work with your site grows day by day. Rather than tailoring disconnected designs to each of an ever-increasing number of web devices, it is essential to have a web design that is fluid to adapt itself to multiple screen sizes and new technology.
Google recommends webmasters follow the industry best practice of using Responsive Web Design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.
FIVE’s website is completely responsive across desktop, tablet and smartphone devices. View it on different devices to see how the layout adapts itself based on the screen resolution and in various orientations.