Alpine Motors is the exclusive dealer for Chevrolet in Singapore. They tasked us to create a memorable way to launch a new spacious 7-seater MPV named ORLANDO.
We conceptualized The Orlando 7 – seven street performers dressed up in blue overalls – to appear in high traffic locations as a pre-launch teaser to create anticipation and excitement, bringing across the car’s performance, versatility and design in an interactive engaging manner. They were also featured in all pre-, launch and post-launch press ads. The campaign received free publicity and eyeballs on Stomp and was awarded Ad of the Month by SPH and nominated for SPH Ink Awards.
INTEGRATED ADVERTISING CAMPAIGN • PHOTOGRAPHY • DIGITAL IMAGING • PRINT ADS • COPYWRITING • GUERILLA MARKETING