DJ Auto is a member of ALJ group, providing quality automotive solutions in the aftermarket segment. With offices in Algeria, Egypt, Saudi Arabia, Singapore and Turkey, they offer OEM brand distribution, manufacturing & specialty brand business. They wanted to strengthen DJ Auto and DJ Parts branding with a uniform look and feel for their corporate and marketing collaterals across all touchpoints.

We created a distinctive brand identity grid, designed the illustrative and iconographic style, developed a brand communication guide for their global brand applications and extended a consistent presentation of the brand in all media and at all times. This branding exercise sets the client apart from other OEM parts manufacturers whilst deterring counterfeiters.

WHAT WE DID:

BRAND IDENTITY • STATIONERY SYSTEM • ILLUSTRATION • ICONOGRAPHY • CORPORATE & MARKETING COLLATERAL DESIGN – BROCHURES, BOOKLETS, CATALOGUES, FOLDERS, CAR DECALS, POSTERS, HANGING MOBILES, LABEL STICKERS • PACKAGING DESIGN • EXHIBITION BOOTH DESIGN • COPYWRITING